Down Etc. Announces Collaboration with Much Anticipated The Chatwal New York

NEW YORK, NY (December 3, 2009) - Down Etc has today announced a design collaboration with The Chatwal New York, the deluxe hotel opening in spring 2010 in the heart of Manhattan’s theater district. Re-creating the globally recognized iconic glamour and style of 1930’s Gotham, The Chatwal New York has joined forces with Down Etc to create Chatwal private-label down bedding amenities manufactured exclusively for the hotel’s discerning clientele. The products include a luxurious All White Goose Down comforter that adjusts to body temperature, 50% White Goose Down/50% White Goose Feather Sleeping pillows, and hypoallergenic AquaPlush pillows for those guests requiring a non-down option.  The Pillow Butler™ menu will provide the Chatwal guests with five star pillow service and a range of luxurious pillows to relax the most discerning of travelers. www.thechatwalny.com  

Michelle Chodor, Vice President of Sales, Down Etc, said, “The Chatwal has committed to the very highest standards of service excellence and fully understand the sleeping needs of its sophisticated guests. By offering guests an exquisite Down Etc sleeping experience, The Chatwal is raising the bar for ultimate sleeping luxury.”

Down Etc’s mission is for each and every individual to experience an amazing night’s sleep on luxury, heirloom quality products created with the world’s finest white goose down. Their signature bedding and Pillow Butler™ program has been developed following decades of extensive luxury guest research.

Joel Freyberg, General Manager, The Chatwal New York said, “For me the true mark of a great home or a great hotel is a wonderful bed. I personally conducted sleep-trials on several products from the finest down-bedding companies before selecting Down Etc for my guests, having the first-hand peace of mind that these products will make for a sumptuous sleep experience. Further, I have also ensured that every room will be equipped with the hygienic bedding criteria necessary to qualify The Chatwal New York as a five star, five diamond property.”

Guestrooms at The Chatwal New York will capture the clubby, elegant and comfortably chic atmosphere of this New York landmark. Of the 88 guestrooms, 38 are larger suites, and behind each door, no attention to detail has been spared.  In-room finishes include fine suede covered walls and leather-wrapped double closets, the Chatwal’s retro playing cards and a specially crafted Backgammon set. The attention to modern small touches makes a difference - complimentary internet access, a laptop-sized safe, a 42-inch HD flat screen IP television with Blueray DVD and multi-language options, a movie library, and in-room stereo system with an iPod dock all provide a comfortably wired experience. A rarity in New York City, private terraces are available on request for those who treasure their outdoor space. The service philosophy mirrors the accommodations, with guests benefiting from personalized, attentive service of the highest standard – from a discerning staff directed by General Manager Joel Freyberg.

The sign of a great hotel is a great night’s sleep. The Chatwal commissioned Shifman Mattress to design a made-by-hand, organic mattress.  Wrapping oneself in one of The Chatwal’s plush Kashwére custom robes after a dip in the Rain Drop shower or Jacuzzi bath (complete with deluxe Asprey Amenities) is a perfect end to a hectic city day. Bathrooms also feature marble floors, mirrored walls and a 19-inch integrated mirror television. The hotel’s turndown service includes a complimentary shoe shine service, bottled water, and the guest’s preferred newspaper delivered each morning to their door.  As this is the city that never sleeps, the fitness center at The Chatwal New York is complimentary to guests 24 hours a day.

The circa-1905 building will be the first member of the prestigious Leading Hotels of the World in Manhattan’s theater district.  The Chatwal Hotel New York is the vision of Mr. Sant Chatwal, entrepreneur and Chairman and CEO of Hampshire Hotels & Resorts. With a goal to create intimate gathering places and rooms with the highest attention to detail – The Chatwal truly joins past with future, while maintaining a uniquely New York character. The opening of The Chatwal New York also marks the launch of Sant Chatwal’s new luxury hotel brand, The Chatwal – with plans in the works for additional luxury properties outside London and in India.

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About Down Etc:

The mission of Down Etc is to give a perfect night’s sleep experience with socially responsible, luxury heirloom quality Top of The Bed products created with the world’s finest white goose down.   Their passionate sleep experts design, create and manufacture the Conscious Luxury ™ and Down On Earth™ collections of certified organic down comforters, sleeping and decorative pillows, down-alternative pillows, mattress pads, featherbeds, organic robes and slippers. Down Etc offers tailor made top of bedding products to fine hotels and homes worldwide. Its cutting edge, on-demand Pillow Butler ™ program gives guests their own pillow preferences, offering a truly bespoke sleeping experience. Down Etc is an innovative, socially responsible company based in San Francisco, with offices in New York, Paris and China. www.downetc.com

About The Chatwal, New York:

Opening in Spring 2010, The Chatwal will salute the New York City “baby grand” hotels of a bygone era, offering unparalleled accommodations and a fresh perspective on the luxury hotel experience.  Set on the “Great White Way” of the theatre district, the landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre.  Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 88 guest rooms boast custom-designed luxuries while meticulously recreating 1930’s Deco design, evoking the feeling of a moment preserved in time. Guestroom features include fine 400-thread count Frette linens and exclusive amenities from Asprey.  Paying homage to the building’s original purpose - showcasing talent and creativity, whether on stage, or in the kitchen and behind the bar - Chef Geoffrey Zakarian is behind The Lambs Club, the 90-seat restaurant at The Chatwal New York. Offering diners an updated take on the classic bar and grill with an inviting, warm ambiance, the menu will focus on traditional American cuisine and seasonal ingredients.  www.thechatwalny.com.   

Follow The Chatwal New York on Facebook and Twitter for ongoing updates.

Media Contacts:

Emily Venugopal/Kelsey Paquin

The Brandman Agency

Phone:  212.683.2442

Email:  emily@brandmanpr.com / kelsey@brandmanpr.com