Kashwére Creates The Ultimate Luxury Robe in Collaboration with Much-Anticipated The Chatwal New York
Monday, December 21, 2009 at 10:12PM 
NEW YORK, NY (December 21, 2009) - Kashwére has today unveiled its bespoke luxury robe created exclusively for guests of The Chatwal New York in a unique collaboration with the deluxe hotel opening in spring 2010 in the heart of Manhattan’s theater district. Re-creating the globally recognized iconic glamour and style of 1930’s Gotham, The Chatwal New York has joined forces with Kashwére to provide an exquisite prototype robe which took over a year to perfect. Combining a custom terry fabric with a unique blend of microfiber, and a double sided microfiber satin piped belt, the robe will provide the ultimate in comfort for guests staying at The Chatwal. www.thechatwalny.com
Merri Gleckler, President Kashwére, said, “It was an absolute pleasure to work on The Chatwal robe project. Usually the piping on a bathrobe is rarely the concern of a General Manager, however Joel is very particular about what he wants for his clientele, which is something which I feel will resonate in the property itself when it opens. Most hotels would use microfiber on only one side of their bath robe’s belt to save money, however Joel sought to use microfiber on both sides and then added plush, silver, satin piping for a truly rich effect.”
Joel Freyberg, General Manager, The Chatwal New York said, “I selected Kashwére for The Chatwal for the superior comfort and styling and weight of the bathrobe. I always feel that an excellent quality bathrobe is one that you genuinely enjoy looking forward to putting on and hate to take off. What I liked so much about working with Kashwére is their detailing in the products, which are all hand finished, providing for a superior robe. Similarly, the microfiber and terry lined fabric in The Chatwal robe is luxuriously soft and very light weight. The finished product, which took a little over a year to perfect, includes a customized logo and embroidery in a metallic silver thread especially created for The Chatwal. I wanted the robe to have that chic 1930’s art-deco feeing…. something that would resemble the dressing gown and robes that were used by the great actors in the classic movies of that era. Rather than going with a one-size fits all mentality, I selected two sizes of robes for The Chatwal to accommodate all body types and sizes. After all, we are all unique."
Guestrooms at The Chatwal New York will capture the clubby, elegant and comfortably chic atmosphere of this New York landmark. Of the 88 guestrooms, 38 are larger suites, and behind each door, no attention to detail has been spared. In-room finishes include fine suede covered walls and leather-wrapped double closets, the Chatwal’s retro playing cards and a specially crafted Backgammon set. The attention to modern small touches makes a difference - complimentary internet access, a laptop-sized safe, a 42-inch HD flat screen IP television with Blueray DVD and multi-language options, a movie library, and in-room stereo system with an iPod dock all provide a comfortably wired experience. A rarity in New York City, private terraces are available on request for those who treasure their outdoor space. The service philosophy mirrors the accommodations, with guests benefiting from personalized, attentive service of the highest standard.
The sign of a great hotel is a great night’s sleep. The Chatwal commissioned Shifman Mattress to design a made-by-hand, organic mattress. Wrapping oneself in one of The Chatwal’s plush Kashwére custom robes after a dip in the Rain Drop shower or Jacuzzi bath (complete with deluxe Asprey Amenities) is a perfect end to a hectic city day. Bathrooms also feature marble floors, mirrored walls and a 19-inch integrated mirror television. The hotel’s turndown service includes a complimentary shoe shine service, bottled water, and the guest’s preferred newspaper delivered each morning to their door. As this is the city that never sleeps, the fitness center at The Chatwal New York is complimentary to guests 24 hours a day.
The circa-1905 building will be the first member of the prestigious Leading Hotels of the World in Manhattan’s theater district. The Chatwal Hotel New York is the vision of Mr. Sant Chatwal, entrepreneur and Chairman and CEO of Hampshire Hotels & Resorts. With a goal to create intimate gathering places and rooms with the highest attention to detail – The Chatwal truly joins past with future, while maintaining a uniquely New York character. The opening of The Chatwal New York also marks the launch of Sant Chatwal’s new luxury hotel brand, The Chatwal – with plans in the works for additional luxury properties outside London and in India.
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About Kashwére:
Kashwére is a brand synonymous with luxury and feel good products. Sought after by celebrities and those who search for the “BEST”, Kashwere’s distribution consists of 4 & 5 star hotels & spas around the globe including upscale retail boutiques. With production capabilities around the globe, Kashwére offers one location for hotels and spas to purchase most operational luxury necessities that include robes, throws, slippers, furnishings, bed runners, blankets, towels, apparel, kids apparel and accessories, along with many custom opportunities as experienced by The Chatwal. Kashwére currently maintains various collections under the Kashwere brand umbrella consisting of: Kashwére Spa, Kashwére Golf, Julep Lounge by Kashwere, Kashwere Green and Kashwere Japan. Kashwére’s future plans are to incorporate certified organic product opportunities and technology that will continue to set Kashwére product experiences and wholesale opportunities apart from all the rest.
About The Chatwal, New York:
Opening in Spring 2010, The Chatwal will salute the New York City “baby grand” hotels of a bygone era, offering unparalleled accommodations and a fresh perspective on the luxury hotel experience. Set on the “Great White Way” of the theatre district, the landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre. Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 88 guest rooms boast custom-designed luxuries while meticulously recreating 1930’s Deco design, evoking the feeling of a moment preserved in time. Guestroom features include fine 400-thread count Frette linens and amenities from Asprey, exclusive to New York. Paying homage to the building’s original purpose - showcasing talent and creativity, whether on stage, or in the kitchen and behind the bar - Chef Geoffrey Zakarian is behind The Lambs Club, the 90-seat restaurant at The Chatwal New York. Offering diners an updated take on the classic bar and grill with an inviting, warm ambiance, the menu will focus on traditional American cuisine and seasonal ingredients. www.thechatwalny.com
Follow The Chatwal New York on Facebook and Twitter for ongoing updates.
Media Contacts:
Emily Venugopal/Kelsey Paquin
The Brandman Agency
Phone: 212.683.2442
Email: emily@brandmanpr.com / kelsey@brandmanpr.com
Reader Comments (1)
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