Asprey Announces Collaboration with Much-Anticipated The Chatwal New York

 

NEW YORK, NY (December 10, 2009) - The Chatwal, the deluxe hotel opening in spring 2010 in the heart of Manhattan’s theater district, has today announced its exclusive New York hotel partnership with Asprey of London. Re-creating the globally recognized iconic glamour and style of 1930’s Gotham, The Chatwal New York has joined forces with Asprey to provide exquisite guest room amenities from the Purple Water collection, as well as a design collaboration on special bespoke projects. www.thechatwalny.com

Michele Heary, Managing Director, Asprey USA, said, “We are thrilled to be featured at The Chatwal. We respect their level of refinement, luxury and exquisite taste - in everything they do, they have sought the best resources and associations, and we are very pleased that Asprey is one of those esteemed partners. We are very much looking forward to the grand opening.”

The Chatwal will be the only hotel in New York to offer Asprey amenities in guestrooms. Using only the finest essential oils, Purple Water’s fragrance is fresh citrus blended with spicy undertones to give it added strength and stature. Asprey looked back to their 1920’s archives to create bottles that would reflect both its heritage and timelessness of design, settling on a tall cylindrical glass bottle with grooved side and silver colored shoulders and cap, inspired by the form of a glass match striker. This meticulous attention to detail and quality aligns perfectly with The Chatwal’s Art Deco aesthetic. Additionally, The Chatwal commissioned Asprey’s in-house design team to create custom calf leather card holders as a special gift for the hotel’s esteemed guests.

Joel Freyberg, General Manager, The Chatwal New York, said, “Since being given the great opportunity of opening one of NYC’s newest luxury properties, it has been my ultimate goal to ensure The Chatwal would delight and impress our guests at every turn.  In my search for specialized bath amenities, I consulted many of the country’s finest travel professionals for their advice and recommendations.   Many confirmed that I would not find a more refined amenity line than that of Asprey, renowned worldwide for their bespoke customization of products.  Our bath amenity program will be exclusive to New York City and is sure to capture the spirit of this luxury hotel."

Guestrooms at The Chatwal New York will capture the clubby, elegant and comfortably chic atmosphere of this New York landmark. Of the 88 guestrooms, 38 are larger suites, and behind each door, no attention to detail has been spared.  In-room finishes include fine suede covered walls and leather-wrapped double closets, the Chatwal’s retro playing cards and a specially crafted Backgammon set. The attention to modern small touches makes a difference - complimentary internet access, a laptop-sized safe, a 42-inch HD flat screen IP television with Blueray DVD and multi-language options, a movie library, and in-room stereo system with an iPod dock all provide a comfortably wired experience. A rarity in New York City, private terraces are available on request for those who treasure their outdoor space. The service philosophy mirrors the accommodations, with guests benefiting from personalized, attentive service of the highest standard.

The sign of a great hotel is a great night’s sleep. The Chatwal commissioned Shifman Mattress to design a made-by-hand, organic mattress.  Wrapping oneself in one of The Chatwal’s plush Kashwére custom robes after a dip in the Rain Drop shower or Jacuzzi bath is a perfect end to a hectic city day. Bathrooms also feature marble floors, mirrored walls and a 19-inch integrated mirror television. The hotel’s turndown service includes a complimentary shoe shine service, bottled water, and the guest’s preferred newspaper delivered each morning to their door.  As this is the city that never sleeps, the fitness center at The Chatwal New York is complimentary to guests 24 hours a day.

The circa-1905 building will be the first member of the prestigious Leading Hotels of the World in Manhattan’s theater district.  The Chatwal Hotel New York is the vision of Mr. Sant Chatwal, entrepreneur and Chairman and CEO of Hampshire Hotels & Resorts. With a goal to create intimate gathering places and rooms with the highest attention to detail – The Chatwal truly joins past with future, while maintaining a uniquely New York character. The opening of The Chatwal New York also marks the launch of Sant Chatwal’s new luxury hotel brand, The Chatwal – with plans in the works for additional luxury properties outside London and in India.

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About Asprey:

Asprey was founded in 1781 and developed over generations into the finest British jeweler and luxury goods house. This grand tradition of offering the best in craftsmanship, quality, and design continues today at the Asprey workshops and around the globe as timeless treasures are created for the exclusive Asprey clientele. Asprey is renowned for fine jewelry, watches, clocks, leather goods, silver, china, crystal, rare books and its unrivalled bespoke service. www.asprey.com

About The Chatwal, New York:

Opening in Spring 2010, The Chatwal will salute the New York City “baby grand” hotels of a bygone era, offering unparalleled accommodations and a fresh perspective on the luxury hotel experience.  Set on the “Great White Way” of the theatre district, the landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre.  Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 88 guest rooms boast custom-designed luxuries while meticulously recreating 1930’s Deco design, evoking the feeling of a moment preserved in time. Guestroom features include fine 400-thread count Frette linens and exclusive amenities from Asprey.  Paying homage to the building’s original purpose - showcasing talent and creativity, whether on stage, or in the kitchen and behind the bar - Chef Geoffrey Zakarian is behind The Lambs Club, the 90-seat restaurant at The Chatwal New York. Offering diners an updated take on the classic bar and grill with an inviting, warm ambiance, the menu will focus on traditional American cuisine and seasonal ingredients.  www.thechatwalny.com   

Follow The Chatwal New York on Facebook and Twitter for ongoing updates.

Media Contacts:

Emily Venugopal/Kelsey Paquin

The Brandman Agency

Phone:  212.683.2442

Email:  emily@brandmanpr.com / kelsey@brandmanpr.com