Sferra Hospitality Collaborates with Much-Anticipated The Chatwal New York

   

NEW YORK, NY (November 20, 2009) - SFERRA Hospitality, a division of SFERRA Fine Linens has today unveiled a design collaboration with The Chatwal New York, the deluxe hotel opening in spring 2010 in the heart of Manhattan’s theater district. Re-creating the globally recognized iconic glamour and style of 1930’s Gotham, The Chatwal New York has joined forces with SFERRA Fine Linens to provide a cuddly, soft blanket for that extra bit of warmth for the discerning Chatwal client. This plush, chocolate & ivory, velvety blanket – the St. Moritz – is woven from long-staple combed cotton, brushed for softness and folded tightly in the closet of each guest room. www.thechatwalny.com

“SFERRA prides itself on providing the best possible products for our hospitality clients,” says Paul Hooker, owner of SFERRA, “We are thrilled to be adding The Chatwal New York to our hospitality offerings.”

Since 1891, SFERRA has evolved to become the most exclusive name in home textiles, crafting beautifully refined linens of uncompromising quality and detail.  Committed to unsurpassed excellence, SFERRA Hospitality provides the ultimate in quality, selection and service to hotels around the world. SFERRA’s range of essential luxury products for bed, bath and table can be found in the most prestigious properties worldwide. www.sferra5star.com.

Joel Freyberg, General Manager, The Chatwal New York said, “It is my personal opinion that style and substance can, and should, be married when it comes to relaxation. Through partnerships such as the one we have created with SFERRA, The Chatwal will provide the comfort and welcoming reassurance of home, amidst an elegant setting for our clientele. The St. Moritz blanket will be perfect for getting cozy in a suite with a movie from our hand-picked film library and a cup of Earl Grey, or even for a bit of extra warmth on a chilled Manhattan winter’s evening.”

Guestrooms at The Chatwal New York will capture the clubby, elegant yet comfortably chic atmosphere of this New York landmark. Of the 88 guestrooms, 38 are larger suites, and behind each door, no attention to detail has been spared.  In-room finishes include fine suede covered walls and leather-wrapped double closets, the Chatwal’s retro playing cards and a specially crafted Backgammon set. The attention to modern small touches makes a difference - complimentary internet access, a laptop-sized safe, a 42-inch HD flat screen IP television with Blueray DVD and multi-language options, a movie library, and in-room stereo system with an iPod dock all provide a comfortably wired experience. A rarity in New York City, private terraces are available on request for those who treasure their outdoor space. The service philosophy mirrors the accommodations, with guests benefiting from personalized, attentive service of the highest standard – from a discerning staff directed by General Manager Joel Freyberg.

The sign of a great hotel is a great night’s sleep. The Chatwal commissioned Shifman Mattress to design a made-by-hand, organic mattress.  Wrapping oneself in one of The Chatwal’s plush Kashwére custom robes after a dip in the Rain Drop shower or Jacuzzi bath (complete with deluxe Asprey Amenities) is a perfect end to a hectic city day. Bathrooms also feature marble floors, mirrored walls and a 19-inch integrated mirror television. The hotel’s turndown service includes a complimentary shoe shine service, bottled water, and the guest’s preferred newspaper delivered each morning to their door.  As this is the city that never sleeps, the fitness center at The Chatwal New York is complimentary to guests 24 hours a day.

The circa-1905 building will be the first member of the prestigious Leading Hotels of the World in Manhattan’s theater district.  The Chatwal Hotel New York is the vision of Mr. Sant Chatwal, entrepreneur and Chairman and CEO of Hampshire Hotels & Resorts. With a goal to create intimate gathering places and rooms with the highest attention to detail – The Chatwal truly joins past with future, while maintaining a uniquely New York character. The opening of The Chatwal New York also marks the launch of Sant Chatwal’s new luxury hotel brand, The Chatwal – with plans in the works for additional luxury properties outside London and in India.

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About SFERRA:

SFERRA serves more than 500 of the finest luxury specialty linen and home accent stores worldwide who carry its premium Italian sheeting and top-of-bed lines. In 2007 Sferra introduced 1891 by Sferra®, its first brand extension. Within North America, SFERRA is proud to count Neiman Marcus, Bergdorf Goodman, Horchow, and Bloomingdale's among its stable of discerning customers. The brand's retail presence is further bolstered by its shop-in-shop boutiques inside the legendary ABC Carpet & Home stores in New York City and Boca Raton, and the H.D. Buttercup store in Los Angeles. SFERRA fine linens are also sold internationally in Canada, Europe, South America and Asia.  SFERRA distributes through five channels: hospitality, private label, retail, e-commerce, and wholesale.  www.sferralinens.com

About The Chatwal, New York:

Opening in Spring 2010, The Chatwal will salute the New York City “baby grand” hotels of a bygone era, offering unparalleled accommodations and a fresh perspective on the luxury hotel experience.  Set on the “Great White Way” of the theatre district, the landmark Stanford White-designed building was originally home to the famous Lambs Club, a veritable Who’s Who of American theatre.  Beautifully restored and modernized by Master Architect and Designer Thierry Despont, The Chatwal’s 88 guest rooms boast custom-designed luxuries while meticulously recreating 1930’s Deco design, evoking the feeling of a moment preserved in time. Guestroom features include fine 400-thread count Frette linens and exclusive amenities from Asprey. Paying homage to the building’s original purpose - showcasing talent and creativity, whether on stage, or in the kitchen and behind the bar - Chef Geoffrey Zakarian is behind The Lambs Club, the 90-seat restaurant at The Chatwal New York. Offering diners an updated take on the classic bar and grill with an inviting, warm ambiance, the menu will focus on traditional American cuisine and seasonal ingredients.  www.thechatwalny.com.   

Follow The Chatwal New York on Facebook and Twitter for ongoing updates.

Media Contacts:

Emily Venugopal/Kelsey Paquin

The Brandman Agency

Phone:  212.683.2442

Email:  emily@brandmanpr.com / kelsey@brandmanpr.com