Wednesday
Sep212011

The Brandman Agency Australia: Corporate Background

The Brandman Agency Australia is a fully owned subsidiary of The Brandman Agency USA, one of the world’s most dynamic, results-driven public relations agencies, specializing in luxury travel and lifestyle brands. The Brandman Agency boasts an elite roster of hospitality clients, from global hotel brands like Orient-Express, Oberoi, InterContinental, and Banyan Tree to some of the most prestigious boutique hotels, luxury trains, airlines and destinations. Regardless of the office location (New York, Los Angeles or Sydney), The Brandman Agency understands the intricacies of luxury travel, tourism, lifestyle and real estate industries and the importance of making an impact.

The Brandman Agency Australia was developed as a result of a long-standing professional relationship between the company’s New York-based Founder & CEO Melanie Brandman (whose background is Australian) and former Vogue magazines journalist Susan Westwood – most recently of Vogue Entertaining + Travel and Vogue Living. Headquartered in Sydney, The Brandman Agency Australia is responsible for the highly successful Australian launches of The Chatwal New York and The Waikiki EDITION, both of which appeared in the nation’s top travel and lifestyle outlets under Susan Westwood’s direction. Working in conjunction with Melanie Brandman and the New York outpost, Susie secured major editorial coverage for these stunning properties [WISH, The Australian magazine, VOGUE, VOGUE Living, Gourmet Traveller, The Sydney Morning Herald and The Age] reaching Australian’s affluent and adventurous set where they live, work and play.